Archives for E – commerce
Part 4: Online Payment Systems & Credit Card Processing
Online shoppers want the same things from your e-commerce web site that they demand from bricks-and-mortar retailers. You have to make them feel safe and comfortable before they'll shop online.…
Part 3: Building Credibility With Your E-Commerce Customers
Having a professional-looking, fully functional e-commerce web site is one way you build credibility with potential online shoppers. Just as in the bricks-and-mortar store, you must win your customers' trust…
Part 2: Rules For Successful E-Commerce Web Site Design
Successful e-commerce web site design starts with applying the basics of retail success. What do bricks-and-mortar retailers do that you have to do if you're going to run a successful…
Part 1: How Can You Turn E-Commerce Visitors Into Online Shoppers?
Build an e-commerce site, and the customers will come, shopping online madly and making you a dot com millionaire. Hype like this may move stock markets, but does nothing to…
Understanding B2C E-Commerce
This article covers key activities and functions conducted in the context of B2C E-commerce. It explains various kinds of e-communities, how organizations reach their business and consumer value through Web…
Effective Search Engine Optimization
5 Basic Rules of Search Engine Optimization Search engine optimization is crucial for anyone who wants people to visit his or her Web site. You can place as many ads…
31 Ways To Drive Traffic To Your Business Web Site
Part 1: Building A Strong Business Web Site In 1998, promoting your business web site was a very easy process. You placed 3 lines of code called "meta tags" on…
Shopability: Exceeding Customers’ Expectations
Last year many online retailers failed their customers. Some sites couldn't handle the volume of visitors. Others promised that goods would arrive before Christmas, but couldn't deliver on time. General…
How To Build A Web Site That Works
Often people say to me, "My business Web site isn't working. I'm not getting anything out of it." Are you one of these people? Before you can get something out…
Market Forces Continue To Shape The eRetailing Industry
WalMart quietly closes its doors on its online site while it remodels, Priceline's founder admits defeat in the grocery and gasoline markets, Toys"R"Us abandons its website to ally itself with…